Ski Holiday Numbers Drop
The number of people taking ski holidays last year dropped by 6 per cent last year.
breakingtravelnews reports:
The UK snowsports market fell by 6% across all sectors in 2008/9 according to the Ski Club of Great Britain’s annual Snowsports Analysis report. The total UK snowsports market is now reported at 1.27 million people.
The decline in overall numbers can be attributed to the economic climate and the weak pound, although the report suggests that the excellent snow conditions may have influenced more people not to forego their wintersports holiday. Additionally the report discusses a returning confidence to the industry and last season’s great snow acting as a catalyst for more people to start skiing again or go for the first time.
A 2% rise in the tour operator market means it now makes up 79% of the overall market. This increase is at the expense of the independent sector, which now sits at 21%. It seems more skiers favoured a package holiday as this enabled them to know the upfront cost of their holiday. The increased cost of flying at peak times with no-frills airlines, and ski carriage charges, may also have impacted the independent market. To read the report click here
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